The Fixed Ops Doc · Leadership
David Sparks
Senior Fixed Operations Consultant
David Sparks brings more than 20 years of automotive fixed operations expertise,
known for turning underperforming service and parts departments into top-tier
performers. Since beginning his career in 2000, he’s built profitable,
customer-first operations across major brands including Ford, Toyota, GM, Hyundai,
and Mercedes-Benz—backed by multiple Master Certified Service Manager credentials
and Hybrid System Certified Service Director training.
His leadership has driven measurable gains at high-volume dealerships such as
Daytona Dodge Chrysler Jeep & Ram, Savannah Toyota, and several Hanania and
Asbury Automotive stores, where he implemented training programs and group-wide
strategies that boosted efficiency, profitability, and customer satisfaction. From
Legacy Toyota and Coggin Toyota to Grossinger Hyundai & Kia and AutoHaus on
Edens/Northbrook Toyota, David has consistently produced standout improvements in
service growth, retention, and operational performance.
Respected for his no-nonsense leadership and customer-focused approach, David
Sparks continues to help dealerships strengthen their operations, elevate their
teams, and achieve sustained long-term success.
Multi-brand fixed ops
Master certified leadership
Process & profitability